Visual communication in retail isn’t just about making products look pretty. It is also a strategic tool that can influence customer behavior and improve the overall shopping experience. From the moment a customer enters a store, the visual elements guide their actions, influence their perceptions and ultimately determine their satisfaction with the in-store experience.
Digital signage systems have emerged as powerful form of visual communication that can improve customer experience in many ways. With dynamic eye-catching visuals, they provide personalized shopping recommendations that have the capability to revolutionize the retail landscape.
How Retailers Can Leverage Digital Signage Solutions
Personalize in-store Experience.
Retailers can use digital signage solutions to deliver a personalized shopping experience based on personas by tracking customer data and accordingly adjusting marketing messages and in-store screen content in real-time to ensure that information and promotions resonate with current customers. Digital signage solutions like interactive displays and touch screens take this one step further by allowing shoppers to create their own experiences by selecting their preferred content.
Promote Sales, Product Launches and Announcements.
Retailers can harness the capability of digital signage solutions to draw customer’s attention with vivid imagery and stunning displays. Digital display screens can also be used to announce sales, special offers, launches, and special events and promote product awareness. In Industries like fashion retail where product awareness is important, digital signages can be used to provide information about seasonal products.
Generate Loyally.
Digital signage systems can help brands create loyal customers. Messages and content on a screen near the cash register can encourage shoppers to sign-up for loyalty programs and download shopping apps. Moreover, engaging content also cuts down on wait times and cements a positive customer experience.
Improve Product Visualization.
Retailers can use in-store tablets to showcase product demonstrations and improve product visualization. In this way, they can maximize space and increase customer dwell time by providing valuable product information. Besides providing information about how a product functions, digital signage systems can also help customers view all the available options. For e.g., a furniture store might use a tablet to inform customers about the different types of upholstery they provide.
Communicate with Employees.
The use of digital signages around a business premises doesn’t always have to revolve around customers. Retailers can also leverage digital signage solutions to communicate with employees about changes in rules and regulations and upcoming meetings and events. Research has shown that employees spend 23% time on emails. By switching to digital signages, retailers can improve productivity significantly.
Inform and Entertain Customers
By using digital signage systems, retailers can display content that informs and entertains customers at the same time. Social media feeds, weather forecast, current news, video clips can all enhance the customer experience.
Engage Customers With Call to Action
Digital signage solutions are a great tool to persuade people to take action. Retailers can use them to display creative content that will get people talking about them in a positive way. The best part of digital signages is that it can encourage customers to take action in a consistent and reliable way.
Conclusion
Digital signage solutions are an incredibly valuable tool for retailers as it can benefit their business in many ways. It improves customer experience, enhances brand awareness, promotes sales and lowers marketing costs. By leveraging the power of digital signages, retailers can create immersive and personalized shopping experiences that can attract and retain customers in a way print ads cannot do.
If you are looking to purchase digital signage solutions for your retail store, Bitsy Displays provides cutting-edge LED displays that can make your brand stand out from the competition. Our digital display solutions can be employed in hotels, restaurants, public spaces, stadiums, corporate centres, offices, malls and retail stores to increase customer engagement of your products. The main advantage of using our digital signage solutions is cost reduction. By allowing you to easily change the content based on the city or occasion easily, they reduce your marketing costs, allowing you to provide better services to your customers at a low cost.
