Nearly all businesses today utilize outdoor digital displays to boost awareness of their products and services. To differentiate yourself from the clutter, it is important that your digital displays stand out. Here are some tips on how to beat the competition with your digital displays.
5 Essential Tips for Using Outdoor Digital Displays
- Have A Goal in Mind
Before creating your outdoor led video wall, it is important to have a clear idea as to why you are creating it. Do you intend to boost your brand awareness? draw attention to a productor? or inform customers about upcoming offers. Without knowing the purpose behind the display, it will be difficult to measure its effectiveness
- Keep it Simple, Keep it Fresh:
Don’t overload your display with too much information as it can confuse potential consumers. Remember no one is going to spend time trying to decipher your digital display. You must grab passersby’s attention quickly. The best way to do this is by focusing on a single, strong message per slide that leaves viewers wanting more.
- Embrace Technology’s Power:
Integrating the latest Technolgies into your outdoor led display screen is a great way to elevate your customer experience. Features like touchscreens or QR codes can boost encourage engagement with the display. You can also incorporate real-time data feeds into your displays and provide live traffic updates or weather forecasts to passersby.
- Optimize and Maintain:
Your digital display should be clearly visible if you are placing them in outdoor areas. Invest in high-quality, weather-resistant displays that offer exceptional clarity irrespective of weather conditions. Also schedule regular maintenance checks to detect any technical glitches before they disrupt your messaging.
- Position The Display Correctly
To ensure that your outdoor led displays have maximum impact, optimal positioning is critical. Make sure your outdoor displays are not located in areas where there are minimal footfalls. Another important factor to consider is eye level. The screen shouldn’t be so high that audiences have to strain their necks to read it.
- High-quality Images
The quality of images used in the digital displays also matters. All the images used should be between 2-3 MB and high definition. A stable internet connection is also important so that there is no lag when the images are loading.
Maximize Impact with Bitsy Displays’ Outdoor Digital Displays
So, there you have it! With these five key tips, you can create engaging and effective outdoor digital displays that stop passersby in their tracks and compel them to take action. Remember, effective outdoor signage is all about clarity, engagement, and high-quality graphics.
If you are looking for a high-quality outdoor LED screen to complement your marketing efforts, get in touch with us at Bitsy Displays. Our certified technology specialists and audio-visual experts are adept at creating world-class digital display solutions that offer unique digital experiences to passersby, thereby boosting the brand recall and ROI of your business.
